How to Get Your Edinburgh Fringe Show Fully Sponsored

Masterclass by Maddy Anholt


We are delighted to be joined by comedian, actress, writer and all-round businesswoman, Maddy Anholt to bring you this masterclass on how to get your Edinburgh Fringe show fully sponsored.

Maddy has taken four shows to the Gilded Balloon and Underbelly for the full month, and this year is back with her fifth. Each show cost around 10k to put on and she achieved full sponsorship for each one. At this Comedy 50:50 masterclass Maddy will tell you exactly how she did it, no gimmicks, just hard work – she’s proof it’s possible!

Date & Time: Monday 30th March. 6pm arrival for a 6.30pm start. The session will last for 1 hour followed by a Q&A

Venue: ITV 2 Waterhouse Square 140 Holborn EC1N 2AE. The nearest tube is Chancery Lane

Please RSVP by Wednesday 18th March. We will let you know by Thursday 19th March if you have secured a place.


As an added bonus, Maddy is offering to mentor one person taking a theatre or comedy show to Edinburgh this year, directly helping them on their way to full sponsorship.

If you would like to apply for this opportunity, please email your show press release or 100 word copy and a short (one paragraph max) biography for the company or individual to by Tuesday 17th March and the successful applicant will be notified will be notified by Monday 23rd March.